Importance

E-commerce is clearly more dependent on photography than any other kind of sales channel because it breaks from the traditional ‘bricks and mortar’ shopping experience. Consumers cannot simply walk into a store, pick up, sit on, sit in or even taste the product they are interested in, before making the purchase. An e-commerce website needs to convey all the same information through a variety of narrower mediums, primarily photographs, words, and video.

This is especially important when distinguishing between competitors. When a customer is faced with two identical products, with identical prices on separate websites, it is usually the quality of the photography used to showcase the product that will convert the sale. By nature, humans look and browse things that look good on the eye. So it’s no surprise good photography can lure you to sell more.