Product photography is a branch of commercial photography which is about accurately but attractively representing a product. The principal application of product photography is in product catalogs and brochures, with a proportion of product images also being used in advertising.
Model photography shoots are generally used in the fashion industry, whereby a model poses for a photographer either at a studio or in a specific shoot location. A model photography shoot can also refer to a common practice where a photographer is taking photographs of a model for the model’s portfolio.
E-commerce is clearly more dependent on photography than any other kind of sales channel because it breaks from the traditional ‘bricks and mortar’ shopping experience. Consumers cannot simply walk into a store, pick up, sit on, sit in or even taste the product they are interested in, before making the purchase. An e-commerce website needs to convey all the same information through a variety of narrower mediums, primarily photographs, words, and video.
This is especially important when distinguishing between competitors. When a customer is faced with two identical products, with identical prices on separate websites, it is usually the quality of the photography used to showcase the product that will convert the sale. By nature, humans look and browse things that look good on the eye. So it’s no surprise good photography can lure you to sell more.