Video Production

What is Video Production?

According to Wikipedia, video production is, “The process of creating video by capturing moving images, and creating combinations of parts of this video in live production and post-production (video-editing).
Video production is the process of producing video content. It is the equivalent of filmmaking, but with images recorded digitally instead of on film stock. There are three stages of video production: pre-production, production, and post-production.

In general video production means the making of a video. The making of a video goes in various steps which are, finding an idea, writing a script, shooting, editing, effects or graphics and sound editing.

Video production for internet marketers

This time I will give tips that will be found very valuable by internet marketers looking for producing and promoting video as a medium for supporting their business.

In the internet marketing world, you often hear that “content is king”. But being more specific, probably the right statement is “video content is king”.

The reason is because people are more interested and simply easier entertained when seeing a show in the form of video, whether it’s online promotional video or other videos. So the result will be also faster in percentage sales increase and sales conversion.

Video is the best way to make an impact on your audience, to tell stories, to make them care about an issue, to empathize with a person or cause, to make them aware of a product, or to show them something on how to do something, or even just to make them interested enough to learn about a subject in more depth.