An SEO audit is a process for evaluating the search engine friendliness of a website in a number of areas.
An SEO site checkup is one of the first things that your SEO consultant will do before anything else. This allows him to determine what needs to be fixed and what can be left alone.
The SEO auditor will check the website against a checklist and come up with recommendations of what needs to be fixed (because it is wrong) and what needs to change so that the performance of the website in search engines is improved.
Performing a search engine optimization audit (SEO Audit) of your website is important for many reasons.
First, you can identify problematic areas that need improvement and create an action plan to correct them and second, a good SEO audit will keep your website up-to-date with the latest developments in search marketing and on top of the competition.
Once your SEO consultant is done with the SEO site checkup, he may begin to research for keywords using an SEO keyword tool. An SEO keyword tool will help him determine what keywords will give you the best chance of being found by search engine crawlers.